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Insights

Knowledge combined with effective execution is power. We love executable insights that have been pressure-tested in the real world. We don't like buzzwords or platitudes because they won’t get results. Our mission is to take your business to its next state.

Accelerate growth by winning bigger deals

Winning bigger business deals is the most effective way to increase growth in B2B.
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10 marketing capabilities to win bigger deals

Are you an entrepreneur, CEO or VP of Sales and Marketing who needs to take your marketing to the next state?
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Video: Learn how to win bigger deals smarter

22-minute lecture by Next State CEO Johan Åberg
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7 marketing strategies to supercharge your profits

In the B2B space many entrepreneurs, CEOs and VPs of sales and marketing fail to make marketing produce results.
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Why B2B companies struggle with sales results

We’ve noticed that many entrepreneurs, CEOs CMOs and CROs have candid discussions on how to increase the performance of their sales and marketing teams.
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5 threats that put marketing on the B2B CEO agenda

So you have a VP of marketing and a VP of sales, but as the CEO you have lots of other important things to do? What if you are missing something?
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The 8 capabilities of a superstar salesperson

It’s clear that selling is changing. Gartner is predicting that 18 million salespeople will be out of a job in just a few years.
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Insights

  • [Accelerate growth] by winning bigger deals
  • [10 marketing capabilities] to win bigger deals
  • Video: Learn how to [win bigger deals smarter]
  • 7 marketing strategies to [supercharge your profits]

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