How to win bigger deals

Winning bigger business deals is the most effective way to increase growth in B2B.

Are you an entrepreneur, CEO or VP of Sales and Marketing who needs to take your marketing to the next state?

22-minute lecture by Next State CEO Johan Åberg

In the B2B space many entrepreneurs, CEOs and VPs of sales and marketing fail to make marketing produce results.

We’ve noticed that many entrepreneurs, CEOs CMOs and CROs have candid discussions on how to increase the performance of their sales and marketing teams.

So you have a VP of marketing and a VP of sales, but as the CEO you have lots of other important things to do? What if you are missing something?

It’s clear that selling is changing. Gartner is predicting that 18 million salespeople will be out of a job in just a few years.