The challenges:

In many cases the C-suite does not understand that both organic growth and decline come from the top 1,000 influencers and decision makers, so they are not on the strategic agenda.

  • No aligned sales and marketing effort towards the top 1,000 influencers and decision makers
  • Too much of the marketing budget is focused on 80 percent of the clients that produce 20 percent of the results
  • The target list of the top 1,000 people is nonexistent or in bad shape
  • Cross-selling efforts toward the top accounts are not working
  • They are involved with the client too late in the buying cycle enabling competitors to set the buying criteria
  • False assumption that ABM is simply IP-targeted banner advertising and not a holistic approach to marketing

What we offer:

  • Workshops, strategic planning, and training for the board/owner/C-suite level
  • Full-service media buying strategy, online and offline, targeted toward the top 1,000 influencers and decision makers
  • 360-degree ABM content strategy and production

Next Offering

Thought leader positioning

One of the most common mistakes in the B2B space is the failure to understand that buyers make their decisions based on emotions.