We believe it is an absolute necessity to have all three when driving transformation projects and future-proofing your organization.
The challenges:
- Lack of alignment between marketing and sales
- There are no mutual outcomes or KPIs to measure sales and marketing
- Sales and marketing target different clients and target markets
- The focus is too much on SME and on implementing new systems for marketing automation and inbound to support approx. 10-20 percent of revenue
- There is little or no joint focus on the list of top 1,000 individuals that will produce 80 percent of the revenue
- The sales organization is outdated and it’s difficult to transform from traditional sales to becoming a thought leader with experts selling like trusted advisers
- Marketing does not actually support sales with what they need, for example outstanding keynote presentations or great thought-leading articles
What we offer:
We take the marketing director in one hand and the sales director in the other (in a smaller company this might be the CEO/owner) and work together to:
- Define your target market – both in terms of existing clients and potential clients – down to an individual decision-making level, and identify the top 1,000 people
- Transform sales and marketing on a strategic level so that your company is perceived as the authority in your industry and your salespeople as experts and trusted advisers
- Train and coach your salespeople and execute your marketing on an operational level to quickly drive change in your organization
- Run your marketing as a full or partially managed service to ensure effective transformation