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The challenges:

In many cases the C-suite does not understand that both organic growth and decline come from the top 1,000 influencers and decision makers, so they are not on the strategic agenda.

  • No aligned sales and marketing effort towards the top 1,000 influencers and decision makers
  • Too much of the marketing budget is focused on 80 percent of the clients that produce 20 percent of the results
  • The target list of the top 1,000 people is nonexistent or in bad shape
  • Cross-selling efforts toward the top accounts are not working
  • They are involved with the client too late in the buying cycle enabling competitors to set the buying criteria
  • False assumption that ABM is simply IP-targeted banner advertising and not a holistic approach to marketing

What we offer:

  • Workshops, strategic planning, and training for the board/owner/C-suite level
  • Full-service media buying strategy, online and offline, targeted toward the top 1,000 influencers and decision makers
  • 360-degree ABM content strategy and production