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We believe it is an absolute necessity to have all three when driving transformation projects and future-proofing your organization.

The challenges:

  • Lack of alignment between marketing and sales
  • There are no mutual outcomes or KPIs to measure sales and marketing
  • Sales and marketing target different clients and target markets
  • The focus is too much on SME and on implementing new systems for marketing automation and inbound to support approx. 10-20 percent of revenue
  • There is little or no joint focus on the list of top 1,000 individuals that will produce 80 percent of the revenue
  • The sales organization is outdated and it’s difficult to transform from traditional sales to becoming a thought leader with experts selling like trusted advisers
  • Marketing does not actually support sales with what they need, for example outstanding keynote presentations or great thought-leading articles

What we offer:

We take the marketing director in one hand and the sales director in the other (in a smaller company this might be the CEO/owner) and work together to:

  • Define your target market – both in terms of existing clients and potential clients – down to an individual decision-making level, and identify the top 1,000 people
  • Transform sales and marketing on a strategic level so that your company is perceived as the authority in your industry and your salespeople as experts and trusted advisers
  • Train and coach your salespeople and execute your marketing on an operational level to quickly drive change in your organization
  • Run your marketing as a full or partially managed service to ensure effective transformation